Campaigns

Email campaigns

Newsletters, registration windows, and re-engagement sends for Switchback Running.Newsletters, windows and re-engagement.

Planned · Phase 5 · Intelligence

All campaigns

Silverpine 50 lottery opens

Registration window · 3 weeks ago · 38% opened

Sent

Come back for the 2027 season

Re-engagement · Scheduled for Oct 14

Scheduled

October trail conditions

Newsletter · 5 days ago · 40% opened

Sent

You haven't finished your entry

Re-engagement · 2 days ago · 33% opened

Sent

Switchback 100 finisher recap

Newsletter · Draft

Draft

Campaign	Kind	Status	Sent	Open rate	Click rate
Silverpine 50 lottery opens3 weeks ago	Registration window	Sent	4,820	38%	7%
Come back for the 2027 seasonScheduled for Oct 14	Re-engagement	Scheduled	—	—	—
October trail conditions5 days ago	Newsletter	Sent	11,400	40%	6%
You haven't finished your entry2 days ago	Re-engagement	Sent	640	33%	13%
Switchback 100 finisher recapDraft	Newsletter	Draft	—	—	—

Re-engagement funnel

"You haven't finished your entry" · sent 2 days ago

640

Sent

241

Opened

Clicked

Registered

New campaign · editor preview

Audience segment

Subject line

Preview

Come back for the 2027 season

Hi Sam — it's been a while since your last Switchback Running race. Registration for next season opens in three weeks, and returning racers get first access to the lottery window.